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Here we can see some examples of establishments that have known how
to maintain their original appearance throughout the years, putting
their image before new techniques. In these locales, we can see the
original setting and decoration.
List
of Establishments
Caramelos
Paco : Sweets shop :C/ Toledo 55. Madrid 28005.
La Violeta : Bonbon shop : C/ Plaza de Canalejas 6. Madrid 28014.
Atilano Domingo : Churros (Fried pastries) shop : C/ Embajadores
76. Madrid 28012.
Deleuze Isasi : Pharmacy : C/ San Bernardo 39. Madrid 28013.
Vallejo : Hair Salon : C/ Santa Isabel 22. Madrid 28012.
Lhardy : Restaurant : Carrera de San Jerónimo 8. Madrid 28014.
CARAMELOS
PACO
In
1939, after the end of the Spanish Civil War, Francisco Moreno,
founder of Caramelos Paco, decided to make his candies his star
product. He himself manufactured them in the backroom, using his
imagination to achieve new flavors and shapes.
Today,
it maintains the same set up as in 1939, and continues to be a pioneer
in the search for new artisan flavors, such as his well-known candies
of condensed carajillo (espresso with liqueur).
LA
VIOLETA
This
establishment was inaugurated in 1915. It is a small, but elegant,
shop situated on what was a newly renovated street. On the lower
level of one of the sophisticated new buildings, this bonbon shop
opened, displaying candies, bonbons and canned fruits in its glass
cases.
From
its beginning, the preferred candies were the violets, with the
shape and color of the flower. La Violeta retains its original wooden
façade and tradition is preserved in every detail.
ATILANO
DOMINGO
This
churro shop (churreria) opened in 1903, as a coffee shop where churros
were also made. This is one of those places that in those difficult
times where prime materials were scarce, sold second-hand coffee
at a low price, made from the coffee dregs of first-class coffee
shops like Café Gijon or San Millan. Today the coffee is
good quality, but what continues to be excellent are the homemade
churros and porras (fried pastries rolled in sugar and cinnamon).
And the name could not be more fitting: Atilano is the patron of
the guild of Churreros.
DELEUZE
ISASI
At
first glance upon entering this bicentennial pharmacy, it gives
the impression that the only thing that has changed in all this
time has been the cash register. In its beginning, the men of science
could be found in the backroom mixing their herbs and ointments.
It
has a Barroque style decoration that makes it appear more like a
palatial room than a shop. The Deleuze family, current owner, bought
the pharmacy in 1947 in a very deteriorated state and restored it
to its original décor.
VALLEJO
Vallejo
was one of the best-known hair salons of the beginning of the century.
There were up to 30 scissors and razors in hand at one time in an
always-crowded salon. Illustrious customers would go to Vallejo,
such as Ramon y Cajal or Gregorio Marañon. It is interesting
to note that Basilio Vallejo established a customer's day, in which
the customer received a free massage, glass of liqueur and a cigar.
The
director of the business today is the son of Basilio Vallejo, who
fully maintains its original look, as well as a great number of
memories. Its 1914 façade of decorated ceramic has been declared
of artistic historical interest.
LHARDY
This
is, without a doubt, one of the restaurants of our city with the
most history. Lhardy opened in 1839 as a pastry shop with Emile
Huguenin as head. A few months later, it expanded its business into
a restaurant. It is known that even Isabel II escaped from the palace
to come to this history-filled restaurant. In Lhardy, you can sample
what is possibly the best gastronomy of the era, but moreover, its
courtesan environment and decoration, dignified of a royal residence,
made the locale a point of reference for the aristocracy of the
era.
Lhardy was the first luxury restaurant of Madrid. The façade
was designed by Rafael Guerrero, father of Maria Guerrero, around
1880. It is made with caoba wood imported directly from Cuba. The
façade as well as the rest of the establishment has remained
intact despite the passage of time. Today it is still typical to
sample a cup of caldo (broth) in Lhardy, an old tradition that endures.
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